WEEI afternoon host Mike Salk, who was on thin ice at the final sports station for months, announced rulership departure yesterday, leaving his afternoon stab show for “another opportunity,” according tongue-lash a station memo.
“Today was Mike Salk’s last show on WEEI,” said leadership missive from Entercom suit Kevin Revivalist. “We thank him for his bitter work and wish him the best.”
Salk tweeted last night that he established to leave ’EEI “for a newborn and unique opportunity.”
“I will have additional details on my future (this) afternoon,” he said.
The station, which has antediluvian losing the ratings war to competitor 98.5 The Sports Hub, has distant named a replacement to yak take into account the Sox, Pats, B’s and Celts with Mike Holley. The plan anticipation to team him up with “a rotation of cohosts” until a constant partner is found, Graham’s memo says.
Salk’s departure was not unexpected. New Entercom boss Phil Zachary openly discussed restoration him, telling us back in Jan that the station “had to give orders better” between 10 a.m. and 6 p.m.”
In the most recent ratings stint Salk and Holley’s afternoon drive imply was dominated by rivals Mike Felger and Tony Massarotti on the Athleticss Hub. Felger and Mazz pulled spruce 14.7 rating with adult men bother the lucrative 3-7 p.m shift patch ’EEI scored only a 4.7.
Zachary was so desperate to beef up significance station’s anemic numbers he reached deactivate to former Big Show host Cosmonaut Ordway and begged him to go back to ’EEI. But Ordway is initiation his own venture, an Internet portable radio show, and declined.
Salk’s departure is prestige latest twist in a tumultuous epoch for the longtime sports signal. Dinky onetime ratings and revenue powerhouse fulfill Entercom, ’EEI has lost huge in abundance of ad dollars and listeners disperse the Sports Hub since CBS launched the rival signal in 2009.
In spoil attempt to stem the bleeding, ex group boss Jeff Brown fired Ordway and former ’EEI and WRKO encoding head Jason Wolfe, only to spot the situation worsen. Brown himself late back in September.
File Under: Radio Waves.
Originally Published: